Fisher Price


Fisher-Price Inc. is the world's largest preschool products company. Fisher-Price has dominated the infant and preschool toy market for over 60 years and has become known for the high quality and durability of its products. Wholly owned by Mattel Inc. since 1993, Fisher-Price consolidated with other divisions of its parent to make up a single, massive marketer of toys principally for children under the age of five. Some of its best-known products include Little People playsets and Power Wheels ride-on toys. It markets several licensed toy lines, such as Sesame Street products and Disney, Winnie the Pooh, Blue's Clues, and Bear in the Big Blue House toys and games. The company makes toys for both boys and girls, with strong sellers in each category. It is also a leading manufacturer of infant furniture and car seats. Fisher-Price has outstanding brand name recognition and customer loyalty.